Launching a new brand in precision oncology


DBrothers led the strategic entry and establishment of Oncologica, a groundbreaking oncology and immunotherapy assay brand, into the UK, Italian, and EU markets. We have developed a comprehensive marketing strategy, navigating through regulatory landscapes creating an unique brand visual language, utilizing motion graphics and animated graphics to communicate effectively with the target audience.

We have faced several challenges in introducing Oncologica to highly competitive markets:

  • Market Entry: Adapting to the Italian market's unique dynamics for a new oncology product.
  • Brand Differentiation: Standing out in a saturated market.
  • Strategic Partnerships: Establishing trustful B2B relationships in a critical industry.
  • Digital Marketing: Crafting an impactful digital marketing strategy with efficient resource allocation.
  • Regulatory Compliance: Aligning marketing and product strategies with strict regulatory standards across different regions.


DBrothers implemented a holistic approach to address these challenges:

  • Brand Positioning Strategy: Articulated Oncologica's unique value propositions, distinguishing it in the market.
  • Collaborative Team Effort: Led a multifunctional team to execute a global marketing strategy, including digital advertising, storytelling, and event marketing.
  • Partnership Development: Collaborated with regional sales leaders to secure strategic B2B partnerships, enhancing market reach.
  • Data-Driven Marketing Optimization: Utilized analytics for refining digital marketing tactics, ensuring effective communication and maximized investment returns.
  • Sales Platform Enhancement: Configured a user-friendly sales platform to streamline processes for sales teams and end-users, improving overall experience.

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DBrothers' strategic efforts in launching Oncologica not only achieved successful market adoption across the Italian, UK, and EU markets, but also significantly enhanced brand recognition in precision oncology, established valuable B2B partnerships to broaden its industry footprint, refined marketing strategies for better engagement and conversion rates, and navigated regulatory challenges to improve the overall user experience, thereby solidifying the brand's presence in the healthcare sector.

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