Global Digital trend

The annual report published by Hootsuite shows that 62.5% of the world's population uses the internet (in italy as much as 84.3%) with an average daily use of 6.09 hours. In 2021, the global investment in digital advertising grew by 17% and accounts for 2/3 of the total advertising investment. 33.1% of the spending was made on social platforms.

Digital advertising reaches $154 billion in total.