The first white-label shared-mobility platform, as a service
Playmoove is the first white-label shared-mobility platform, deployed to 8 tenants across 7 cities in Europe and Latin America — an API-based, hardware-agnostic system that manages cars, bikes, scooters, and EV charging in one interface and stands up in 45 minutes.
The challenge
- Shared-mobility technologies had grown popular in large cities but stayed out of reach for smaller organisations due to high implementation costs.
- Cities and operators of any size struggled to manage a diverse fleet — cars, bikes, scooters, and EV charging stations.
- There was no affordable, unified way for them to run a sharing programme.
What we did
- We built the first white-label integrated shared-mobility system, fully API-based so it slots into existing services and carries any brand.
- A single interface manages a mixed fleet — bike-, car-, and scooter-sharing plus EV charging — and supports long-term rental, free-floating, and station-based modes.
- Invoicing, booking, damage, and maintenance management were built in from the start.
- The infrastructure scales and stands up in about 45 minutes, and was designed to be hardware-agnostic.
Results
- 8tenants live across 7 cities in Europe and Latin America
- 45 minto deploy a new tenant
The context
Playcar is a Cagliari-based sharing operator that has run sustainable mobility services since 2013. Its founder came from a company with more than 50 years in passenger transport and car rental, and Playcar began as a round-trip car-sharing provider in 2014.
Bike- and car-sharing had taken off in large cities, but the cost of implementation kept them out of reach for smaller operators. Cities and operators of any size struggled to manage a mixed fleet of cars, bikes, scooters, and EV charging, and there was no affordable, unified way to run a sharing programme.
What we built
We partnered with the client to build the first white-label integrated shared-mobility system, fully API-based so it slots into existing services and carries any brand.
- A single interface to manage a mixed fleet: bike-, car-, and scooter-sharing plus EV charging.
- Support for long-term rental, free-floating, and station-based booking modes.
- Built-in invoicing, booking, damage management, and maintenance management from day one.
- A hardware-agnostic design that works with a range of IoT devices and sensors.
How it works in production
An operator stands up a branded instance and manages every vehicle type from one place, choosing the booking models that fit their city. The infrastructure is built to scale and a new tenant can be deployed in about 45 minutes, which is what makes the platform reachable for smaller operators.
The outcome
In its first two years the platform went live across 8 tenants in 7 cities in Europe and Latin America, with go-to-market support that included more than 15 trade fairs and 60 international meetings. By cutting implementation cost and bundling everything into one solution, Playmoove let operators of any size run and manage a shared fleet affordably.
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