Turning idle executive parking into shared corporate mobility
A real-time occupancy system let Orange Luxembourg executives share their dedicated parking spaces whenever they were empty — with a rewards scheme tied to EV, bike, and scooter sharing that seeded a wider corporate micro-mobility programme.
The challenge
- Senior executives at Orange's headquarters held dedicated parking spaces that sat empty during travel, transfers, and holidays.
- Orange wanted to measure occupancy accurately and enable sharing of the unused spaces.
- The goal was to encourage a culture of resource sharing and sustainability across the organisation.
What we did
- We deployed a CCTV-based system that detects car-park occupancy in real time, forming the backbone of the solution.
- Built on our Playmoove platform, a sharing app lets executives release their spaces whenever they're unoccupied.
- A rewards system compensates participants with EV rentals, bike-sharing access, and electric scooters.
- The project seeded a broader micro-mobility ecosystem, adding electric charging stations and a healthy competition ranking among employees.
Results
- Real-timeoccupancy detection across company car parks
- 3+shared-mobility rewards: EV rental, bike-sharing, e-scooters
The context
Orange Communications Luxembourg is a full-service telecoms provider, serving businesses and homes across the country since 2004. At its headquarters, senior executives held dedicated parking spaces, a visible privilege.
Those spaces often sat empty during business travel, transfers, and holidays. Orange saw the waste and asked us to measure occupancy accurately and let executives share the spaces when they weren't using them, encouraging a culture of resource sharing and sustainability.
What we built
We built a real-time occupancy system with a sharing layer on top, and designed it to grow into something larger than parking.
- A CCTV-based system that detects car-park occupancy in real time, forming the backbone of the solution.
- A sharing app on our Playmoove platform, so executives can release a space whenever it's empty.
- A rewards scheme that compensates participants with EV rentals, bike-sharing access, and electric scooters.
- Rankings that spark a healthy, virtuous competition among employees.
How it works in production
The cameras report whether a space is occupied, and when an executive is away their space opens up for sharing through the app. Sharing earns rewards tied to other mobility options, so an unused parking spot turns into a bike, scooter, or EV for someone else, rather than sitting idle.
The outcome
The project laid the foundations for a broader sustainable micro-mobility plan inside Orange. Rankings created positive competition among employees, and the design left room for services like electric charging stations, so parking became the first step in a wider shared-mobility ecosystem.
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